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113,644
Accounts Reached
5,107
Accounts Engaged
432,211
Impressions
Channel Management
Paid
Content Creation
Influencer
The Brief
Create engaging, personality-driven content that positions Roasting Party as a standout name in the specialty coffee scene. The aim was to elevate the brand beyond just product, highlighting not only its premium coffee, but its ethos of sparking meaningful, everyday conversations. We were brought on to deliver a full social service, including influencer partnerships, content creation, channel management, and strategic support to help build a community-first brand experience across platforms.
Insights
The specialty coffee market is overflowing with brands selling quality beans and minimalist aesthetics. In this landscape, Roasting Party’s strength wasn’t just taste, it was tone: friendly, warm, and community-first. We saw a clear opportunity to position RP as the brand that turns a daily cup into a shared experience. Leaning into trends, conversation, and a visual language that feels human and authentic at every touchpoint.
The Idea
Produce trend-led content that captures café culture and barista banter. Build a community-first narrative through authentic, customer-led storytelling. Leverage influencers passionate about coffee to highlight RP’s premium product and values, using “show don’t tell” across platforms.
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