113,644

Accounts Reached

5,107

Accounts Engaged

432,211

Impressions

Channel Management

Strategy

Content Creation

UGC

The Brief

Delivered while working agency-side, this project set out to launch KEEO, a new player in the premium hair tools market. The goal was to build a strong social presence from scratch, create brand distinction in a saturated category, and drive visibility and sales among millennial and Gen X consumers. The scope included social strategy, influencer, content creation, and channel management.

Insights

The hair tools space is dominated by legacy brands with huge budgets and glossy, predictable campaigns. But audiences were beginning to favour brands that felt more real. Ones that spoke directly to them, shared expertise without condescension, and actually looked like part of their world. The opportunity was to carve out space not by being louder, but by being more human, more educational, and a lot more fun.

The Idea

We built KEEO to feel like the expert in your corner, someone who knows their stuff but never talks down. That tone carried across everything: from the content strategy and influencer collaborations to how the brand showed up on social.

The channel was launched with a voice that was confident, practical, and relatable, sharing a mix of pro-backed tips, product how to, and content that tapped into everyday hair realities (and frustrations). Content was created to inform and entertain, posts that gave the brand personality and shareability.